1. Our Guardian-Operated Data Stance
Wonder Trails ("the Service") is a digital novelty and storytelling product operated by McCarron Group (ABN 37 934 136 801) ("the Operator"). The Operator is committed to global privacy compliance, including the Australian Privacy Principles (APP), GDPR, and CCPA. Because our service generates customised content for families, we adhere to a strict "Guardian-Operated" data model. We do not knowingly collect personal data directly from minors. All "Adventure Details" are provided by, and legally belong to, the purchasing adult.
2. Data Minimisation & Retention
We practice aggressive data minimisation to protect your family:
- Asset Purge: Final generated map images are automatically purged from our cloud storage after seven (7) days. Please download them promptly.
- Support: Information submitted through our contact forms or direct emails is retained in our active systems only for as long as necessary to resolve your query, maintain our customer support quality standards, and protect against legal claims. Once an case is fully resolved and the retention period is no longer justified, the communication is securely archived or deleted.
- System Records: We retain text-based prompt history associated with your email for your purchase history, future service improvements, and customer support.
- Selective Deletion & Mandatory Retention: You have the right to permanently purge your specific map records from our servers at any time using the data control panel at the bottom of your secure map tracking page. Please note: This right to erasure is subject to our Security and Fraud exceptions (Section 3). Furthermore, we are legally required to retain baseline transactional data (such as Stripe payment records, associated email addresses, and purchase dates) to comply with global tax, accounting, and fraud-prevention obligations.
3. Exceptions to Deletion (Security & Fraud)
We reserve the right to deny data deletion requests and indefinitely quarantine data if a transaction is flagged for violating our Acceptable Use Policy (e.g., malicious behaviour or financial fraud). This data is retained solely for the purpose of cooperating with law enforcement or defending against legal claims.
4. Cookies & Tracking
We use "Strictly Necessary" cookies to make our website function. These include session cookies for user authentication (Supabase) and secure checkout processing (Stripe). We do not currently use invasive third-party tracking pixels.
5. How We Share Your Data
We do not sell your personal data. We only share necessary data with essential service providers:
- AI Providers: Anonymised prompt data is sent to our AI partners (e.g., Google) strictly to generate your map and mission content.
- Payment Processors: Your email and payment details are handled securely by our Merchant of Record, Stripe (via Stripe Managed Payments; this may appear as "Link" at checkout and on your receipt).
- Transactional Email: Shared with our provider (Resend) to deliver your map link.
- Wonder Trails Staff: A small number of authorised Wonder Trails operators may view your order details and generated adventure assets, strictly for customer support, safety review, and product quality checks. Access is limited to our secured admin systems and is never used for marketing or shared further.
6. Contact Us
For more information about our privacy practices, data deletion requests, or support, please visit our Contact Page.